MISSION STATEMENT
We strengthen communities for people who need connection because when feeling supported, hopeful, and empowered, they can change how they help each other so that everyone thrives and cares for one another.
HOPE
EMPOWERMENT
COMMUNITY
Represents the idea of community and unity, where people come together to create strong, resilient neighborhoods and deep connections.
Represents the unity and optimism that emerge when people unite to create better futures.
Symbolizes the capacity for people and communities to take charge of their housing needs, encouraging independence.
OUR VALUES
"Since 1976, Habitat for Humanity has been a beacon of hope, transforming the lives of over 29 million individuals. United, we catalyze empowerment within individuals and communities, fostering independence and starting the journey towards self-sufficiency."
LIGHT AHEAD
Symbolizes the unity and optimism that arise from collective efforts towards shaping brighter tomorrows.
FUTURE DRIVE
Portrays the ability of individuals and communities to assume control over their housing requirements, fostering independence
UNITED FOR TOMORROW
Embodies the concept of community and solidarity, wherein individuals converge to cultivate robust, resilient neighborhoods and forge meaningful bonds.
BRAND GUIDELINES
We’ve developed three publications: Visual Strategy Guide, Visual Development Guide and Visual Standards Guide. These document our rebranding effort and offer a clear guidance on how we can drive greater brand impact.
Visual
Development
Guide
Visual
Strategy
Guide
VISUAL STRATEGY GUIDE
In the Visual Strategy Guide, we look back into our brand’s history, identity, our brand soul and mission, our audience profiles and what our brands will look like in the future.
Visual
Development
Guide
Visual
Standards
Guide
VISUAL DEVELOPMENT GUIDE
In the Visual Development Guide, we focus on developing a comprehensive visual identity system that represents our brand core and will be applied to all our brand communications.
Visual
Standards
Guide
VISUAL STANDARDS GUIDE
In the Visual Standards Guide, we provide guidelines for the proper usage of our logo, color, typeface and every branding element. We also define our business expansions to offer level-up experiences.
BRAND GRID
Emphasizing empowerment and community enhancement,
the grid showcases Habitat’s dedication to leveraging tech-
nology for a brighter, more connected future.
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Empower for brighter futures