BRAND PROJECTION
We created three key phrases that can best show our new brand mission and provide inspiration for our rebranding efforts. There phrases are derived from our core values: Hope, Empowerment and Community.
PRODUCTS
COMMUNITY
3 5 8
9 10 13
17 18
EMPOWERMENT
HOPE
6 15
1 2 4
7 11 12
16
1 Habitat Garden Kits
2 Home Improvement Kits
3 Community Cookbook
SERVICES
4 Habitat for Community App
5 Community Volunteer Programs
6 Youth Empowerment Programs
7 Habitat Hub
8 Habitat Café
9 Community Gathering Spaces
EXPERIENCES
10 Interactive Workshops
11 Inspirational Speakers Series
12 Community Impact Challenge
EDUCATIONAL
13 School Workshops
EVENTS
14 Build for Impact
15 Wellness Retreats
16 Hope Festival
CO-BRANDING OPPORTUNITIES
17 Habitat x IKEA
18 Habitat x Home Depot
HABITAT GARDEN KITS
Giving local communities the tools they need to
maintain their own green areas creates a feeling
of self- sufficiency and community.
The Community Garden Kits are complete kits made to get community gardening projects off the ground. In addition to basic gardening supplies like gloves, trowels, and watering cans, every kit comes with a variety of seeds for flowers, veggies, and herbs. To help people of all skill levels, educational materials are also offered, such as manuals on sustainable gardening techniques and advice on optimizing production.
DIFFERENTIATION
Our Community Garden Kits integrates seeds, tools, and teaching materials in one handy set, in contrast to traditional gardening shops that only sell individual things.
MISSION - FOCUS
Our Gardening Kits initiative reinforces our mission of strengthening communities for people who need connection because when feeling supported, hopeful, and empowered, they can change how they help each other so that everyone thrives and cares for one another, by providing complete kits tailored for community gardening projects. These kits, equipped with basic gardening supplies, a variety of seeds, and educational materials, empower individuals to connect with their communities, cultivate green spaces, and build sustainable neighborhoods.
SIMILARITY
Local gardening centers, Home Depot Garden Center.
LINKS TO
The Habitat Garden Kit links to the Home Improvement kits. Both have the same mission, but through different areas.
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HOME IMPROVEMENT KITS
Giving homeowners the resources and knowledge
to upgrade their homes creates resilience and a
sense of empowerment.
The carefully crafted sets are meant to provide homeowners the confidence to take on do-it-yourself tasks and repairs. Along with standard building supplies like paintbrushes, screws, and nails, each kit includes a range of necessary equipment including hammers, screwdrivers, and measuring tapes. There are instructional videos and step-by-step directions to help homeowners do projects securely and quickly.
MISSION - FOCUS
Habitat’s Home Improvement Kits initiative reinforces our mission of strengthening communities for people who need connection because when feeling supported, hopeful, and empowered, they can change how they help each other so that everyone thrives and cares for one another, by providing homeowners with essential tools and instructional materials. These carefully crafted sets empower individuals to tackle do-it-yourself tasks and repairs confidently, fostering empowerment and self-reliance.
SIMILARITY
IKEA, Lowe’s, Home Depot
DIFFERENTIATION
Traditional home improvement stores sell individual tools and materials; however, our Home Improvement Kits gather all the supplies homeowners need for particular projects, making them a practical and affordable option.
LINKS TO
The Habitat Garden Kit links to the Home Improvement kits. Both have the same mission, but through different areas.
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COMMUNITY COOKBOOK
Celebrating the diverse culinary traditions within
communities is a meaningful way to foster unity
and connection.
A compilation of recipes from neighborhoods, the Community Cookbook highlights the diverse range of food traditions and cultural backgrounds found in these areas. Through the shared enjoyment of food and stories, this cookbook serves as a symbol of unity and connection among neighbors.
DIFFERENTIATION
The Habitat Community Cookbook stands out from other cookbooks because it places equal emphasis on community and connection as it does food. Every recipe tells a story and showcases the cultural background and personality of those who created it, fostering a feeling of community and unity across Habitat communities.
MISSION - FOCUS
The Community Cookbook reinforces Habitat’s mission of strengthening communities for people who need connection because when feeling supported, hopeful, and empowered, they can change how they help each other so that everyone thrives and cares for one another, fostering a sense of unity and connection among neighbors. By celebrating diverse culinary traditions and cultures, the cookbook promotes a sense of belonging and shared identity, contributing to the overall well-being and resilience of residents.
SIMILARITY
The Refugee Cookbook Project, The EatWith Platform
LINKS TO
The Habitat for Community Cookbook could be linked to the Habitat for Community app, as they both connect people directly.
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